Its the subltle use of things that gets me

Yesterday, at my local neighborhood book-chain, I almost bought a book because the store cleverly placed this book next to the register.

1. What is "Blink" about?

"It's a book about rapid cognition, about the kind of thinking that happens in a blink of an eye. When you meet someone for the first time, or walk into a house you are thinking of buying, or read the first few sentences of a book, your mind takes about two seconds to jump to a series of conclusions. Well, "Blink" is a book about those two seconds, because I think those instant conclusions that we reach are really powerful and really important and, occasionally, really good." (see website for full response)

Someone was really thinking at the bookstore. So much so, that I almost bought it. Where better to place a book about two second thinking than at the register?